The Sweet Smell of Success

or something close to it. Read this great article about the decline of Hight Fructose Corn Syrup in today's New York Times:

Here's my favorite part:

What started as a narrow movement by proponents of natural and organic foods has morphed into a swell of mainstream opposition, thanks in large part to tools of modern activism like Facebook, YouTube and Twitter and movies like “Food, Inc.” and “King Corn.”

As a result, sales of the ingredient have fallen in the United States. Charlie Mills, an analyst at Credit Suisse, says that the combined United States sales of high-fructose corn syrup for Archer Daniels Midland, Tate & Lyle and Corn Products International were down 9 percent in 2009, compared with 2007. A further decline is expected this year, he says.