Eat More Kale (which he has been doing since 2000). Eat Mor Chikin (apparently Chic-Fil-A is also concerned with literacy) is their slogan.
You get the rest, right? Crazy evil corporation goes after a guy for doing what he's been doing for ages because they think it infringes on their trademarked slogan. Fuckin Stupid (to use language the Chick-Fil-A folks will understand). So here is what you need to do: Go HERE and sign this poor guys petition (his name is Bo). And if you are feeling in the spirit of the holidays order a t-shirt, but don't expect it any time soon, it would seem the Eat More Kale movement has been given a boost by Corporate Food giant Chik-Fil-A and this guys is overwhelmed with orders till after Christmas.
Here are some of the subversive things going on at the eat more kale workshop:
Real threatening don't you think?
For more on this story check out Grist's great (as always) coverage.
Oh and don't forget: Eat More Kale (it's good for ya!)