The new, or maybe at this point not so new, trend in both restaurants and stores are Pop Ups, places that takes over an existing space and occupy it for a short or temporary amount of time. What Happens When is an example of a restaurant that took over a space in a building that is going to be demolished in the Fall, but until then the landlord wanted to continue to make some revenue so the chef John Fraser What Happens When enters and in a very clever and thematic way opens up a Pop Up restaurant on a tight budget to highlight new dishes, experiment and get some press and then before you know it close down. It also gives the dinner a feeling of being in on something, and unlike a traditional brick and mortar establishment the evanescent aspect of these places give people motivation to go while they can.
Broadway East was a fancy place that opened a few years back with a very lofty, local, organic, mostly vegetarian menu and Gweneth Paltrow's personal chef in the kitchen. It never took off and had many variations, each less successful than the last. Finally sometime last year it closed and was used as a rental and sometimes club. It was very fun as a club at least the one wintry Thursday I went, but a waste of such a nice space especially given the kitchen which was languishing when it was just serving booze.
So now it is a Pop Up appropriately called Limited Time Only (LTO) and will feature the cooking of James Beard award winning chef RJ Cooper, who will be using this opportunity to fine tune dishes for his new restaurant Rogue 24 to open in DC later in the Spring.
His "Pop Up" is being billed as a preview. So if you are interested from April 28th to May 8 he will be taking reservations for one of two menus, a 16 course menu called the Progression ($100) and a 24 course menu called The Journey ($125).
Make reservations here while you can!
THE PROGRESSION
16 courses/4 pairings
snacks/soft-crunch/cold-hot
headcheese/pretzel paper/fried grilled mayo
quail egg/spring textures/anchovy
shima aji/black lime/yeast/puffed rice
catalina sea urchins/squid toast/lardo/clamato
smoked rap oyster/smilax/meyer lemon
liquid chicken/truffle/cepe/everona
conger eel/seaweed/grapefruit/bbq/charcoal
turbot/radishes/green garlic/roe
pain perdu/bacon/onion/caramel
lamb/blue ridge inspirations/peanut
dragon carrot soda/tapioca/satsuma crema
sheep’s ricotta/walnut/long pepper/manni
basil pound cake/lemon-rosemary/passion fruit
oliver & sinclair chocolate/acer ice cream/muscovado
happy endings
THE JOURNEY
24 courses/8 pairings
snacks/soft-crunch/cold-hot
headcheese/pretzel paper/fried
grilled mayo quail egg/spring textures/anchovy
shima aji/black lime/yeast/puffed rice
osetra/new classic garniture/gin infusion
iberico lomo/melon/coffee/manchego/almond
langoustine/chawan mushi/ginger/chorizo
catalina sea urchins/squid toast/lardo/clamato
smoked rap oyster/smilax/meyer lemon
fingerling trout/parfait/roe/meuniere
liquid chicken/truffle/cepe/everona
conger eel/seaweed/grapefruit/bbq/charcoal
olives/goat cheese/bell pepper/basil
turbot/radishes/green garlic/roe
pain perdu/bacon/onion/caramel
quail/rhubarb/ramps/blood foraged in wild shenandoah
lamb/blue ridge inspirations/peanut
dragon carrot soda/tapioca/satsuma crema
wagyu brisket/ potato pave/morels
sheep’s ricotta/walnut/long pepper/manni
basil pound cake/lemon-rosemary/passion fruit
oliver & sinclair chocolate/acer ice cream/muscovado
happy endings
My suggestion is go hungry!!!!!
Saturday, April 16, 2011
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